At d’Annam, reformulation is not about cost-cutting—it’s about refinement. As we discover better raw materials, we embrace the opportunity to enhance our fragrances, even when it means higher costs. Our commitment to quality drives every decision, ensuring that each formula remains true to its essence while benefiting from the finest ingredients available.
Beyond materials, we also believe in revisiting creative ideas. Sometimes, a fragrance's cultural expression hasn’t fully matured. In these cases, reformulation allows us to refine and perfect a vision that was always meant to evolve.
Perfumery is not static; it is a living craft that grows with time. At d’Annam, we reformulate to elevate—preserving the soul of our fragrances while making them even better.
